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Spending hours on emails that don't bring in sales?
The right email platform sends your newsletters, follows up with new leads and builds your sign-up pages for you. The wrong one costs you money every month. Take the 30-second quiz to find the one that fits how you work.
Take the 30-second quizPrefer to compare my two recommendations yourself? The full review is below.
Disclosure: this page contains affiliate links for both tools. If you sign up through either, I may earn a commission at no extra cost to you. It does not change which one I recommend for you.
Most small businesses lose sales in the same place: leads sign up, then hear nothing. An email platform fixes that. It sends your welcome emails and newsletters on time, follows up while you work, and gives you landing pages to grow your list. I recommend two, because they suit different businesses: GetResponse if you want your emails to sell, and Moosend if you want simple automation at the lowest cost.
The two email platforms I recommend
GetResponse4.3
1,140 reviews on G2
- AI email creator drafts campaigns in minutes
- Unlimited monthly email sends from the Starter plan
- Marketing automation turns subscribers into buyers
- Landing pages and sign-up forms to grow your list
- Sell online courses on the Creator plan
Moosend4.6
745 reviews on G2
- Automate workflows to save time and boost conversions.
- Real-time open and click tracking for every campaign.
- Drag-and-drop builder makes stunning emails in minutes.
- Subscription forms and landing pages to grow your list.
- Pro from $9 a month, 30-day free trial with no card.
Ratings from G2, checked 11 November 2026.
Feature by feature
| Feature | GetResponse | Moosend |
|---|---|---|
| Newsletters | Yes, with an AI email creator | Yes, with 70+ templates and a drag-and-drop builder |
| Automation | Yes. More advanced workflows on Marketer (£44) | Yes, from the $9 Pro plan, with 18 ready-made templates |
| Landing pages and forms | Yes | Yes, on every paid plan |
| Website behaviour | Web automation: pop-ups, push notifications and emails based on what visitors do | Tracks site and product views to trigger emails |
| Selling courses | Yes, on the Creator plan (£51) | No |
| Transactional emails | Not covered here | Yes, SMTP server included |
| Team collaboration | Not covered here | Comments on email designs |
| Free trial | Yes | 30 days, no card |
| Starting price | £13 a month | $9 a month for 500 contacts |
Sources: each company's website, GetResponse's web automation demo, and Tooltester's Moosend review. Check plan details before you buy.
GetResponse pros and cons
Pros
- ✓ AI email creator drafts campaigns for you, even on the Starter plan
- ✓ Unlimited monthly email sends from £13 a month
- ✓ Web automation can trigger pop-ups, push notifications or emails from what visitors do on your website
- ✓ Email, landing pages, sign-up forms and selling in one place
- ✓ The Creator plan lets you sell online courses
Cons
- ✗ Costs more than Moosend at the entry level
- ✗ More advanced automation sits on the £44 Marketer plan
- ✗ More features than you need if you only send a simple newsletter
Moosend pros and cons
Pros
- ✓ Every core feature from the lowest plan: unlimited sends, automation, landing pages and forms
- ✓ 18 ready-made automation templates you can switch on in minutes
- ✓ Detailed reports, including heatmaps and location insights
- ✓ Pro from $9 a month, with a 30-day free trial and no card needed
- ✓ Live chat support on paid plans
Cons
- ✗ Price rises quickly as your contact list grows
- ✗ Not built for selling online courses or digital products
- ✗ Tooltester rated its inbox delivery below average in past tests, so check their latest results
Pricing side by side
GetResponse Starter
£13
a month, or about £10.66 paid yearly
- AI email creator
- Unlimited monthly sends
- Landing pages and sign-up forms
- Marketer £44 and Creator £51 add more
Moosend Pro
$9
a month for 500 contacts, or $7 paid yearly
- Unlimited campaigns and sends
- Automation with ready-made templates
- Landing pages, forms and SMTP
- Price rises with your contacts
Prices from each company's pricing page, checked 11 November 2026. They vary by list size and country.
Questions people ask
Is Moosend cheaper than GetResponse?
At the entry level, yes. Moosend Pro starts at $9 a month for 500 contacts. GetResponse Starter starts at £13 a month. Both prices rise as your list grows.
Which is better for a simple newsletter?
Moosend. It covers newsletters and automation at a lower monthly cost, and you get its core features from the first paid plan.
Which is better if I want to sell online?
GetResponse. It brings email, landing pages and selling together, and its Creator plan lets you sell online courses.
Can I try both for free?
Yes. GetResponse has a free trial, and Moosend has a 30-day free trial with no credit card. Test each one with real work before you pay.
Are there Black Friday deals?
Neither had announced an official Black Friday deal when I checked on 11 November 2026. I will update this page if that changes.
The verdict
Choose GetResponse if
you want your emails to sell, with landing pages, website automation and online courses in one place.
Choose Moosend if
you want newsletters and automation that just work, at the lowest monthly cost.
Still not sure? Let the quiz decide.
Take the 30-second quizBuy what you will use. Skip what you won't.